Post Description: An update on how our Race IT Referral Program is helping our customers gain registrations
A few weeks ago we released our new Peer-to-Peer Referral Tracking feature. In the month of October, the Race IT customers who have started using the Referral Program for their events have had amazing initial results:
- On average, our clients are seeing a minimum of a 2:1 ratio of registrations per referrer. This means that each participant who sends their unique URL to friends and family drives 2 additional registrations to the event.
- Our clients are seeing a maximum (so far) of a 6:1 ratio of registrations per referrer without any additional effort or money spent by the race director. Amazing!
We believe that these registration numbers will continue to grow as more and more event organizers start using the Referral Program and begin experimenting with referral competitions, awards and incentives.
We will continue to share more information and data on this feature as it grows. In the meantime please feel free to Schedule a 5 minute mini demo on this topic.