Post Description: Utilize our Referral Program to draw more participants to your event and reward existing participants with incentives!
Think about the last product you purchased, salon you visited or event you participated in. How did you hear about that product or service? What inclined you to make a decision? More than likely, it was because of the recommendation of a friend or someone you trust.
Word-of-mouth has proven to be the strongest and most effective way to gain new customers. According to a 2013 survey conducted by the Nielsen Company, 84% of responders worldwide stated that recommendations from friends and family members are the most trustworthy form of advertising.
Let your participants be your salespeople!
The Race IT Referral Program allows you to take advantage of this trust and increase the number of registrations you ultimately receive for your event. When a participant successfully registers, they are given both a unique referral code and link that they can distribute to their network. You can even provide an incentive to participants who refer a certain number of other participants.
Your referral program can be completely customized from the dates you want the program to run, to the text on the confirmation page. Reports are available so you can see how your referral program is performing and how many registrations came through because of a referral. You can even receive an automatic notification when a participant reaches a certain number of referrals. This email will contain the participant’s contact information so you can easily reach out to them and congratulate and/or reward them.
You can download a walkthrough of this feature by clicking here.